Finding new prospects is critical to sustain business growth and maintain a competitive edge. Prospects represent potential customers, who can be difficult to identify and acquire. Margo, CRIF’s marketing intelligence platform, is designed to streamline and enhance the prospecting process.

Why prospects matter

Understanding the importance of prospects is critical to effective B2B marketing. Prospects are individuals or organizations that have shown interest in your product or service and can become customers. Unlike leads, which are potential sources of interest and customers, which have already made a purchase, prospects are identified based on specific criteria that suggest they are likely to convert into paying customers. New prospects are the lifeblood of any business because they provide opportunities to increase sales, expand the customer base and sustain long-term growth.

6 steps to find B2B prospects with Margo

Identifying new prospects is important for the B2B business growth, and Margo simplifies and enhances this process through its advanced features. Margo leverages high-quality data gathered from commercial trade registers to provide deep insights into customer behavior and preferences, helping you in accurately identify high-potential prospects.

How to find prospects? Using the prospecting module in 6 simple steps:

1. Conduct a market analysis, where you can select the target you prefer by using the filter section. You can select filters like turnover, number of employees, industrial classifications such as the NACE code, geographical areas and many. All the filters that are used can be selected in the other modules.
2. Using the Prospecting Module, you can fine-tune your target search based on further criteria you set such as the availability of contact data. You can also use semantic search to look for niche markets, products, or brands.
3. Work on the list of companies identified by your query, click to open the report, and check out the related information.
4. Save your list of companies in Portfolio Management, If you're satisfied with the results of your search, you can save it for a quick access in the future.
5. Download the list of companies in Excel format.
6. Start sales campaigns related to the identified companies, by simply sending your list of companies to the Sales tool module, an integrated CRM .

What else you can do with Margo

Margo connects every feature and module, and this marketing intelligent platform can do more than just prospecting:

• Cleaning your customer Master Data
• Identify the best companies to contact by analyzing markets
• Find new prospects similar to our customers by making use of the similarity algorithm
• Improve sales campaign management and sales processes
• Share your customer across platform to efficiently collaborate with your colleague

Try the free trial of Margo now and find out how it can help you grow your b2b business.